Trademark and Copyright Prosecution and Enforcement
The significance of intangible business assets, including all manner of brand names, logos and trade dress, cannot be underestimated. An effective trademark promotes goodwill in the marketplace, distinguishes businesses from competitors and confers value, exclusivity and quality. Managing trademarks goes far beyond clearance searches and prosecution of applications; it requires a comprehensive, long-term branding strategy. The attorneys at BNR are dedicated to providing clients with the services they need to clear, register and enforce their trademark rights. Our attorneys is driven to help our clients develop and protect the integrity of their brands with a unique combination of practical business perspective and legal acumen.
We offer a full range of trademark services, including clearance and registration, brand enforcement, corporate transactions and related agreements, and dispute resolution. We counsel clients with respect to name or logo availability, assess business risks associated with adoption of marks, and work with clients to maximize the value of their trademarks. Our trademark attorneys offer business insight into how a potential trademark aligns with clients’ overall business goals.
During the clearance process, we conduct extensive availability searches for similar marks already in use or registered by other parties within the United States. Sensitive to the pace of business, we clear marks quickly and efficiently. Once cleared, we prosecute clients’ trademark applications through the examination process, serving as forceful and effective advocates before trademark registration agencies.
Beyond registration, we counsel clients on how best to leverage and protect their marks and create brand extension opportunities.